An introduction to ethical sales and communication

Speaker: Ashley Latter

Date: June 20, 2025

Time: 1630‐17:30

Room: Atrium 1

Learn how to sell without selling. In a consultation with a patient, 85% of a dentist’s success is down to their communication skills. Most dentists spend most of their time developing their product knowledge. This presentation will focus on the 85% that will make you successful. With all the uncertainty in the NHS and increased competition, there has never been a more important time to develop these crucial skills.

Objectives

By the end of this session participants will have been:

• Outlined the communication mistakes made by dentists every day.
• Shown the importance of good communication skills and the significance of attitudinal traits.
• Introduced to the eight proven steps ofthe Ethical Sales Approach, so that more patients say yes to your private treatment plans.

Learning Outcomes

At the end of this session, and after a period of reflection and possible self-directed study, participants should be able to:

• Build good rapport with your patients.
• Ask question to uncover new opportunities.
• Listen to your patients effectively and communicate more concisely and effectively.

Development Outcomes: A, B, C and D